All About Us

We are a family run business, opened in April 2018 on Ely High Street by grandparents, Mike and Margaret, helped by their children and grandchildren.

Our little shop is packed full of beautiful clothing for the little people in your life.

We stock high quality, well known children's clothing and footwear brands from birth through to 12 years of age.

The idea to open our lovely Ely store came after struggling to find high quality, branded children's clothing in the local area for the children in our family without having to go online to shop. Knowing that other people missed having the option to physically see what they were buying and to have that personal shopping experience, we opened our store to enable our local customers to purchase high quality, well known brands on their doorstep! We love being able to help our customers find that special outfit or gift for someone in their life and have met some lovely people on our journey. 

 After opening we found that our customers wanted to be able to buy their children's clothing and footwear all in one place and so expanded our collection to include some fantastic footwear brands. Our footwear starts with soft sole pram shoes, through to pre-walkers, then to first walkers, confident walkers and everything else after that! We stock a wide range of school shoes to keep little feet comfortable throughout the school day, some of these go up to a size EU42 which is roughly about a UK 8! 

We have a large family ourselves and understand the need for quality clothing and footwear that will last through the rough and tumble of children's play whilst retaining it's quality. This is why the brands we stock are tried and tested by our own family and can vouch for the comfort factor and for their durability! 

We stock gorgeous clothing from the following brands: British brand Emile et Rose, Cornish Frugi, Canadian family company Hatley, Dorset based Kite, Yorkshire born Piccalilly.

Our fabulous footwear brands are: Froddo from Croatia, New Zealand born Bobux, Portuguese company Petasil and Germany based Ricosta

Since opening we have taken on board feedback from our customers, some of who were visitors to Ely and happened to find us, and we are now available online too. We don't want to take away from the personal, friendly service we provide in store so we are always happy to help via email with any questions you have about purchasing from us online and will always do our very best to give you the best experience when shopping with us in store or online. 

We have now got our second store in Cambridge city centre. We are located in the Grand Arcade and have lots of beautiful clothing and shoes for the children in your life!

We hope to be able to help you soon and maybe see you in one of our stores! 

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